Lifestyle & Trends - Business & Career

Simple ways small businesses can protect their data from disaster

Small or large, domestic or international, modern businesses run (or fail) on data. If you're a small-business owner, data - from customer email addresses to your bank account numbers - is vital to your company's success. Protecting data is as important as generating sales.

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Old meets new: How to represent yourself in today's social-media-driven business world

If you met someone new and wanted to keep in contact with them, you wouldn't give them your mailing address and ask them to post a letter. In this day and age, that kind of behavior would be considered eccentric at best. The world revolves around new technology, and ignoring it can put you at a disadvantage, whether you're forging new friendships or, more importantly, trying to get hired.

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When starting a business, remember that time is money

This challenging economy and stagnant job market have left plenty of qualified and capable Americans without work. And when qualified and capable people suddenly have time on their hands, many of them will think about starting their own business.

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Five practices that help small businesses avoid hiring mistakes

The majority of small business owners go into business because they're passionate about their field, or about making money in general. One aspect to growing a business entrepreneurs often find challenging is hiring the right staff members to suit their goals.

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How SEO brings ROI to business websites

Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.

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